Apus Agency is a digital design studio that partners with companies to create new brands and digital experiences. I led digital design projects with a focus on web interfaces and translating visual identities into the digital space.

Team: Vitaly Afanasiev (Creative Director), Vladimir Isaev (Design Director), Evgenia Abramova (Art Director), Kate Ozherelyeva (Project Manager), Alexey Yurasov (UI Designer), Anya Kostina (Copywriter).

Teleset Plus

Teleset Plus is a telecommunications company. We supported the company through a transformation, developing a brand identity that extended across offices, advertising, physical assets, and the website.

I designed a website with a completely reimagined architecture and navigation, and translated the visual identity into the digital space. I was also closely involved throughout the branding process, helping to build a cohesive visual system that works across both physical and digital environments.

Key.ru

Key.ru is an electronics retailer based in St. Petersburg. During its rapid growth, we redesigned the online store. I designed a new modular system, making it easier to navigate a product catalog and interact with services. The system allows components to adapt across different content blocks while preserving visual and functional consistency.

To unify the design language, we introduced a new typeface pair and designed a foundational icon set. Together with an illustrator, we designed a visual storytelling system around the “human/machine” concept, integrating illustrations into the interface to create an emotional connection with users.

Salaris

Salaris is a large shopping and entertainment center located in Moscow. For its grand opening, we designed a website that allows to explore stores, restaurants, cinema schedules, and navigate the mall using an interactive map.

I designed the website to reflect the brand communication strategy, which presents the mall as a shopping universe. The layered composition and fluid petal animation in the background create a sense of depth and immersion – inviting users to explore every part of this universe.

Moonhub

Moonhub brings together news, cryptocurrency prices and charts, community discussions, portfolio management – all in one platform. We collaborated closely with the client’s product team to create the foundational web product design and implement the visual identity. This foundation allowed us to shape a flexible, modular architecture that can scale with the product’s future growth.

I focused on the key user interface modules, setting the tone for the overall experience. Together with the art director, we carefully integrated the brand identity, ensuring it felt both functional and expressive. I also collaborated with a UI designer to design every module and bring the entire system to life.

Smena Pharma

Smena is a new brand by the pharma company Alvils. To launch the brand, we developed a visual identity expressed through the packaging system of various generic drugs. The design system is built around a typeface that reflects the numeric structure of the ATC Classification System.

I played a key role in the technical implementation of the project – gathering and structuring requirements, developing a content matrix for each drug, preparing packaging layouts, and managing communication with the client.

Protargol

Protargol is a children’s cold medicine. We developed a promo website with animated illustrations to present the product in an engaging and interactive way. On the website you can also find a store locator and usage instructions. I worked as a design producer, focusing on storytelling that shaped both the packaging design and website structure.

VSF

VSF is a real estate development company shaping the residential landscape of Moscow. We developed a corporate website that reflects the company’s journey, highlighting its history, values, and core activities. I focused on shaping the overall storytelling and user interaction flow, and collaborated with 3D designers to bring the visual experience to life.

Remarks